{"id":41785,"date":"2016-06-17T14:39:49","date_gmt":"2016-06-17T14:39:49","guid":{"rendered":"http:\/\/jornalbeirario.com.br\/portal\/portal\/?p=41785"},"modified":"2016-06-20T12:56:17","modified_gmt":"2016-06-20T12:56:17","slug":"ana-clara-e-seus-cupcakes","status":"publish","type":"post","link":"https:\/\/jornalbeirario.com.br\/portal\/?p=41785","title":{"rendered":"Ana Clara e seus cupcakes"},"content":{"rendered":"<p style=\"text-align: justify;\"><a href=\"https:\/\/jornalbeirario.com.br\/portal\/wp-content\/uploads\/2016\/06\/anaclara1.jpg\" rel=\"attachment wp-att-41791\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-41791 alignleft\" src=\"https:\/\/jornalbeirario.com.br\/portal\/wp-content\/uploads\/2016\/06\/anaclara1-300x225.jpg\" alt=\"anaclara1\" width=\"300\" height=\"225\" srcset=\"https:\/\/jornalbeirario.com.br\/portal\/wp-content\/uploads\/2016\/06\/anaclara1-300x225.jpg 300w, https:\/\/jornalbeirario.com.br\/portal\/wp-content\/uploads\/2016\/06\/anaclara1.jpg 640w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a> Durante toda a semana, a vendedora Ana Clara de Cabral dos Santos de Carvalho (foto) esteve no Cal\u00e7ad\u00e3o de Campos El\u00edseos, em Resende, vendendo seus cupcakes e brigadeiros gourmet, iguaria que nos \u00faltimos tempos est\u00e1 em alta na gastronomia. O h\u00e1bito de vender os doces em um carrinho surgiu em agosto do ano passado, mas Ana Clara j\u00e1 vendia os doces h\u00e1 algum tempo.<\/p>\n<p style=\"text-align: justify;\">&#8211; Comecei com os cupcakes em julho de 2013, e os brigadeiros passei a fazer e vender em mar\u00e7o do ano passado, s\u00f3 que por encomenda. Depois \u00e9 que passei a usar o carrinho, mas s\u00f3 no per\u00edodo do frio (inverno). No ver\u00e3o, eu fa\u00e7o por encomenda para festas &#8211; explica a vendedora.<\/p>\n<p style=\"text-align: justify;\">Questionada sobre o porqu\u00ea de utilizar o carrinho apenas nos meses mais frios, Ana Clara justifica a necessidade de se conservar o produto. &#8220;Meu carrinho \u00e9 t\u00e9rmico, mant\u00e9m a temperatura ambiente, por\u00e9m necessita de refrigera\u00e7\u00e3o no ver\u00e3o e esse recurso ainda n\u00e3o tenho&#8221;, acrescenta a vendedora, que investiu no carrinho todo o dinheiro das vendas dos primeiros cupcakes (o ve\u00edculo custou R$ 1,8 mil e o investimento da produ\u00e7\u00e3o incicial do doce ficou em R$ 150) pretende adaptar o instrumento de trabalho em breve.<\/p>\n<p style=\"text-align: justify;\">Ainda que hajam diferen\u00e7as na forma de vender os doces durante as esta\u00e7\u00f5es do ano, Ana Clara revela que o valor das vendas permanece\u00a0o mesmo. &#8220;Com o carrinho, durante todo a temporada em que saio com ele, costumo faturar em m\u00e9dia R$ 2 mil por m\u00eas, esoecialmente em \u00e9pocas de grande movimento, mas no ver\u00e3o o valor n\u00e3o difere muito, mesmo com as vendas por encomenda&#8221;.<\/p>\n<p style=\"text-align: justify;\">A jovem conta que passou a produzir cupcakes para venda para garantir uma fonte de renda extra, e divide a rotina de vendas dos seus produtos com os estudos na faculdade de Engenharia de Produ\u00e7\u00e3o na Associa\u00e7\u00e3o Educacional Dom Bosco (AEDB). Ela realiza o trabalho junto com irm\u00e3, a estudante L\u00edvia Cabral de Carvalho, que a ajuda na produ\u00e7\u00e3o e nas vendas, e com a m\u00e3e, a cozinheira Yeda Cabral, que ajuda na produ\u00e7\u00e3o.<\/p>\n<p style=\"text-align: justify;\">Moradora do bairro Cidade Alegria, Ana Clara &#8211; que costuma ficar no Campos El\u00edseos de ter\u00e7a a sexta vendendo seus doces &#8211; tem planos de levar o carrinho e fazer as vendas perto de casa. &#8220;\u00c9 apenas uma experi\u00eancia, ainda mais porque boa parte da minha clientela vem da Cidade Alegria e eles merecem porque n\u00e3o h\u00e1 nada parecido nesse tipo de venda&#8221;, diz a jovem, que no entanto, n\u00e3o confirmou a presen\u00e7a no bairro na pr\u00f3xima semana.<\/p>\n<p style=\"text-align: justify;\">Ana Clara tem vendido os <a href=\"https:\/\/jornalbeirario.com.br\/portal\/wp-content\/uploads\/2016\/06\/anaclara2.jpg\" rel=\"attachment wp-att-41792\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-41792\" src=\"https:\/\/jornalbeirario.com.br\/portal\/wp-content\/uploads\/2016\/06\/anaclara2-225x300.jpg\" alt=\"anaclara2\" width=\"225\" height=\"300\" srcset=\"https:\/\/jornalbeirario.com.br\/portal\/wp-content\/uploads\/2016\/06\/anaclara2-225x300.jpg 225w, https:\/\/jornalbeirario.com.br\/portal\/wp-content\/uploads\/2016\/06\/anaclara2.jpg 480w\" sizes=\"auto, (max-width: 225px) 100vw, 225px\" \/><\/a>cupcakes por R$ 5, e os brigadeiros gourmet a R$ 3 (a caixa com quatro doces sai a R$ 10), mas os macarons, que tamb\u00e9m est\u00e3o sendo anunciados no carrinho, est\u00e3o com as vendas interrompidas temporariamente. &#8220;Preciso aperfei\u00e7oar a produ\u00e7\u00e3o deles para voltar a vender, pois h\u00e1 todo um ritual na produ\u00e7\u00e3o dos macarons, tem que have uma forno especial, al\u00e9m de que pretendo fazer um curso em S\u00e3o Paulo para melhorar essa produ\u00e7\u00e3o&#8221;, justifica.<\/p>\n<p style=\"text-align: justify;\">Nesta sexta-feira, dia 17, Ana Clara ainda pode ser encontrada vendendo seus doces no Cal\u00e7ad\u00e3o, at\u00e9 \u00e0s 18 horas. Ela fala sobre os produtos mais vendidos. &#8220;Aqui no carrinho tem sa\u00eddo mais o cupcake de chocolate, e nos \u00faltimos dias tenho vendido tamb\u00e9m o de cenoura. E no caso dos brigadeiros, vendo mais o tradicional de chocolate belga, de amarula e de ninho com nutella&#8221;, conclui.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Durante toda a semana, a vendedora Ana Clara de Cabral dos Santos de Carvalho (foto) esteve no Cal\u00e7ad\u00e3o de Campos El\u00edseos, em Resende, vendendo<\/p>\n","protected":false},"author":1,"featured_media":41791,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":"","footnotes":""},"categories":[15],"tags":[155],"class_list":["post-41785","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sabor","tag-dehoraemhora","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ana Clara e seus cupcakes - JORNAL BEIRA RIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jornalbeirario.com.br\/portal\/?p=41785\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ana Clara e seus cupcakes - 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