
{"id":34590,"date":"2015-10-30T08:25:16","date_gmt":"2015-10-30T08:25:16","guid":{"rendered":"http:\/\/jornalbeirario.com.br\/portal\/portal\/?p=34590"},"modified":"2015-10-30T08:25:16","modified_gmt":"2015-10-30T08:25:16","slug":"um-desafio-para-driblar-a-crise","status":"publish","type":"post","link":"https:\/\/jornalbeirario.com.br\/portal\/?p=34590","title":{"rendered":"Um desafio para driblar a crise"},"content":{"rendered":"<p style=\"text-align: justify;\"><a href=\"https:\/\/jornalbeirario.com.br\/portal\/wp-content\/uploads\/2015\/10\/monstro1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-34608\" title=\"monstro1\" src=\"https:\/\/jornalbeirario.com.br\/portal\/wp-content\/uploads\/2015\/10\/monstro1-300x225.jpg\" alt=\"\" width=\"300\" height=\"225\" srcset=\"https:\/\/jornalbeirario.com.br\/portal\/wp-content\/uploads\/2015\/10\/monstro1-300x225.jpg 300w, https:\/\/jornalbeirario.com.br\/portal\/wp-content\/uploads\/2015\/10\/monstro1.jpg 640w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Com o objetivo de driblar a crise econ\u00f4mica, um empres\u00e1rio de Barra Mansa, no Sul do Rio de Janeiro, teve uma ideia curiosa para evitar a fal\u00eancia do seu estabelecimento no bairro Vila Nova. Criou um mega lanche para aumentar a renda e, consequentemente, conquistar mais clientes. Batizado de \u201cMega Monstro Burguer\u201d, o sandu\u00edche da lanchonete \u00e9 feito com carne de hamb\u00farguer tem 22cm de comprimento e 2,2kg.<\/p>\n<p>\u201cA crise atingiu todo pa\u00eds e comigo n\u00e3o foi diferente. Meu rendimento caiu muito. Comecei a vender 30% a menos do que o normal e isso estava me trazendo preju\u00edzo. Foi ent\u00e3o que resolvi criar o desafio do hamb\u00farguer. Pesquisei e vi que aqui na regi\u00e3o n\u00e3o tinha ningu\u00e9m que fazia algo desse tipo e foi a partir da\u00ed que veio a minha ideia. Meu faturamento triplicou depois que lancei essa promo\u00e7\u00e3o\u201d, explicou Anderson C\u00e2ndido Siqueira.<\/p>\n<p><em>Conhe\u00e7a a estrat\u00e9gia da lanchonete. Assine o jornal <strong>BEIRA-RIO<\/strong>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Com o objetivo de driblar a crise econ\u00f4mica, um empres\u00e1rio de Barra Mansa, no Sul do Rio de Janeiro, teve uma ideia curiosa para<\/p>\n","protected":false},"author":1,"featured_media":34608,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":"","footnotes":""},"categories":[15],"tags":[],"class_list":["post-34590","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sabor","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Um desafio para driblar a crise - JORNAL BEIRA RIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jornalbeirario.com.br\/portal\/?p=34590\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Um desafio para driblar a crise - 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