{"id":27759,"date":"2015-01-30T10:11:59","date_gmt":"2015-01-30T10:11:59","guid":{"rendered":"http:\/\/jornalbeirario.com.br\/portal\/portal\/?p=27759"},"modified":"2015-01-30T10:11:59","modified_gmt":"2015-01-30T10:11:59","slug":"a-moda-agora-e-food-bike","status":"publish","type":"post","link":"https:\/\/jornalbeirario.com.br\/portal\/?p=27759","title":{"rendered":"A moda agora \u00e9 food bike"},"content":{"rendered":"<p style=\"text-align: justify;\"><a href=\"https:\/\/jornalbeirario.com.br\/portal\/wp-content\/uploads\/2015\/01\/food-bike2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-27798\" title=\"food bike2\" src=\"https:\/\/jornalbeirario.com.br\/portal\/wp-content\/uploads\/2015\/01\/food-bike2-225x300.jpg\" alt=\"\" width=\"225\" height=\"300\" srcset=\"https:\/\/jornalbeirario.com.br\/portal\/wp-content\/uploads\/2015\/01\/food-bike2-225x300.jpg 225w, https:\/\/jornalbeirario.com.br\/portal\/wp-content\/uploads\/2015\/01\/food-bike2.jpg 480w\" sizes=\"auto, (max-width: 225px) 100vw, 225px\" \/><\/a>O hamb\u00farguer \u00e9 feito ali, na hora. O brownie e o pudim chegam fresquinhos. E que tal um sacol\u00e9 para suportar os dias mais quentes? Tudo isso em cima de bicicletas charmosas e que circulam por eventos, feiras e pontos de S\u00e3o Paulo. Esses s\u00e3o os <em>food bikes<\/em>, tend\u00eancia na capital e que se multiplicam desde meados de 2014.<\/p>\n<p style=\"text-align: justify;\">A comida de rua se espalhou pela cidade com os <em>food trucks<\/em>, aqueles ve\u00edculos adaptados para ter uma cozinha e produzir e vender alimentos. Mas n\u00e3o d\u00e1 para se montar um desses com menos de R$ 500 mil, em m\u00e9dia. E eles n\u00e3o cabem em todos os lugares. Da\u00ed a ideia de montar o neg\u00f3cio em cima de uma bicicleta gastando menos e com a vantagem de ocupar bem menos espa\u00e7o.<\/p>\n<p style=\"text-align: justify;\">\u201cJ\u00e1 trabalhava com a venda de brownies h\u00e1 tr\u00eas anos e senti a necessidade de estar mais perto do meu cliente. Queria ver o pessoal comendo o brownie. Mas eu n\u00e3o tinha grana ou estrutura para montar uma loja. A\u00ed veio a bicicleta\u201d, afirma Bianca Alves Costa Mecchi, 35 anos, dona da Brownie Affair. Ela come\u00e7ou vendendo seu produto online e montou a primeira bicicleta em maio de 2014.<\/p>\n<p style=\"text-align: justify;\">\u201cPesquisei os <em>food trucks<\/em>, mas o investimento \u00e9 muito alto, \u00e9 quase como investir em um im\u00f3vel. A bicicleta era mais acess\u00edvel, mais charmosa e a cara da Brownie Affair\u201d, continua. Bianca j\u00e1 era ciclista e com R$ 5 mil comprou uma bicicleta, fez o trabalho visual e acoplou uma vitrine na parte de tr\u00e1s. \u201c\u00c9 a minha loja\u201d, afirma.<\/p>\n<p style=\"text-align: justify;\"><em>Conhe\u00e7a como \u00e9 a rotina dos donos de food bikes no jornal <strong>BEIRA-RIO<\/strong>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>O hamb\u00farguer \u00e9 feito ali, na hora. O brownie e o pudim chegam fresquinhos. E que tal um sacol\u00e9 para suportar os dias mais<\/p>\n","protected":false},"author":1,"featured_media":27797,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":"","footnotes":""},"categories":[15],"tags":[],"class_list":["post-27759","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sabor","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A moda agora \u00e9 food bike - JORNAL BEIRA RIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jornalbeirario.com.br\/portal\/?p=27759\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A moda agora \u00e9 food bike - JORNAL BEIRA RIO\" \/>\n<meta property=\"og:description\" content=\"O hamb\u00farguer \u00e9 feito ali, na hora. O brownie e o pudim chegam fresquinhos. E que tal um sacol\u00e9 para suportar os dias mais\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jornalbeirario.com.br\/portal\/?p=27759\" \/>\n<meta property=\"og:site_name\" content=\"JORNAL BEIRA RIO\" \/>\n<meta property=\"article:published_time\" content=\"2015-01-30T10:11:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/jornalbeirario.com.br\/portal\/wp-content\/uploads\/2015\/01\/food-bike1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"480\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jornal BEIRA-RIO\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jornal BEIRA-RIO\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jornalbeirario.com.br\\\/portal\\\/?p=27759#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jornalbeirario.com.br\\\/portal\\\/?p=27759\"},\"author\":{\"name\":\"Jornal BEIRA-RIO\",\"@id\":\"https:\\\/\\\/jornalbeirario.com.br\\\/portal\\\/#\\\/schema\\\/person\\\/c6c423e4c2465d2a9233f6539173e7c1\"},\"headline\":\"A moda agora \u00e9 food bike\",\"datePublished\":\"2015-01-30T10:11:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jornalbeirario.com.br\\\/portal\\\/?p=27759\"},\"wordCount\":284,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/jornalbeirario.com.br\\\/portal\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/jornalbeirario.com.br\\\/portal\\\/?p=27759#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/jornalbeirario.com.br\\\/portal\\\/wp-content\\\/uploads\\\/2015\\\/01\\\/food-bike1.jpg\",\"articleSection\":[\"Sabor\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/jornalbeirario.com.br\\\/portal\\\/?p=27759#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jornalbeirario.com.br\\\/portal\\\/?p=27759\",\"url\":\"https:\\\/\\\/jornalbeirario.com.br\\\/portal\\\/?p=27759\",\"name\":\"A moda agora \u00e9 food bike - JORNAL BEIRA RIO\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jornalbeirario.com.br\\\/portal\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/jornalbeirario.com.br\\\/portal\\\/?p=27759#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/jornalbeirario.com.br\\\/portal\\\/?p=27759#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/jornalbeirario.com.br\\\/portal\\\/wp-content\\\/uploads\\\/2015\\\/01\\\/food-bike1.jpg\",\"datePublished\":\"2015-01-30T10:11:59+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/jornalbeirario.com.br\\\/portal\\\/?p=27759#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/jornalbeirario.com.br\\\/portal\\\/?p=27759\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/jornalbeirario.com.br\\\/portal\\\/?p=27759#primaryimage\",\"url\":\"https:\\\/\\\/jornalbeirario.com.br\\\/portal\\\/wp-content\\\/uploads\\\/2015\\\/01\\\/food-bike1.jpg\",\"contentUrl\":\"https:\\\/\\\/jornalbeirario.com.br\\\/portal\\\/wp-content\\\/uploads\\\/2015\\\/01\\\/food-bike1.jpg\",\"width\":\"640\",\"height\":\"480\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/jornalbeirario.com.br\\\/portal\\\/?p=27759#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/jornalbeirario.com.br\\\/portal\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"A moda agora \u00e9 food bike\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/jornalbeirario.com.br\\\/portal\\\/#website\",\"url\":\"https:\\\/\\\/jornalbeirario.com.br\\\/portal\\\/\",\"name\":\"JORNAL BEIRA RIO\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/jornalbeirario.com.br\\\/portal\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/jornalbeirario.com.br\\\/portal\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/jornalbeirario.com.br\\\/portal\\\/#organization\",\"name\":\"JORNAL BEIRA RIO\",\"url\":\"https:\\\/\\\/jornalbeirario.com.br\\\/portal\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/jornalbeirario.com.br\\\/portal\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/jornalbeirario.com.br\\\/portal\\\/wp-content\\\/uploads\\\/2017\\\/09\\\/BEIRA-RIO_logo600.png\",\"contentUrl\":\"https:\\\/\\\/jornalbeirario.com.br\\\/portal\\\/wp-content\\\/uploads\\\/2017\\\/09\\\/BEIRA-RIO_logo600.png\",\"width\":650,\"height\":108,\"caption\":\"JORNAL BEIRA RIO\"},\"image\":{\"@id\":\"https:\\\/\\\/jornalbeirario.com.br\\\/portal\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/jornalbeirario.com.br\\\/portal\\\/#\\\/schema\\\/person\\\/c6c423e4c2465d2a9233f6539173e7c1\",\"name\":\"Jornal BEIRA-RIO\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/jornalbeirario.com.br\\\/portal\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/logojbr1.jpg\",\"url\":\"https:\\\/\\\/jornalbeirario.com.br\\\/portal\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/logojbr1.jpg\",\"contentUrl\":\"https:\\\/\\\/jornalbeirario.com.br\\\/portal\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/logojbr1.jpg\",\"caption\":\"Jornal BEIRA-RIO\"},\"url\":\"https:\\\/\\\/jornalbeirario.com.br\\\/portal\\\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"A moda agora \u00e9 food bike - JORNAL BEIRA RIO","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/jornalbeirario.com.br\/portal\/?p=27759","og_locale":"pt_BR","og_type":"article","og_title":"A moda agora \u00e9 food bike - JORNAL BEIRA RIO","og_description":"O hamb\u00farguer \u00e9 feito ali, na hora. O brownie e o pudim chegam fresquinhos. E que tal um sacol\u00e9 para suportar os dias mais","og_url":"https:\/\/jornalbeirario.com.br\/portal\/?p=27759","og_site_name":"JORNAL BEIRA RIO","article_published_time":"2015-01-30T10:11:59+00:00","og_image":[{"width":640,"height":480,"url":"https:\/\/jornalbeirario.com.br\/portal\/wp-content\/uploads\/2015\/01\/food-bike1.jpg","type":"image\/jpeg"}],"author":"Jornal BEIRA-RIO","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Jornal BEIRA-RIO","Est. tempo de leitura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/jornalbeirario.com.br\/portal\/?p=27759#article","isPartOf":{"@id":"https:\/\/jornalbeirario.com.br\/portal\/?p=27759"},"author":{"name":"Jornal BEIRA-RIO","@id":"https:\/\/jornalbeirario.com.br\/portal\/#\/schema\/person\/c6c423e4c2465d2a9233f6539173e7c1"},"headline":"A moda agora \u00e9 food bike","datePublished":"2015-01-30T10:11:59+00:00","mainEntityOfPage":{"@id":"https:\/\/jornalbeirario.com.br\/portal\/?p=27759"},"wordCount":284,"commentCount":0,"publisher":{"@id":"https:\/\/jornalbeirario.com.br\/portal\/#organization"},"image":{"@id":"https:\/\/jornalbeirario.com.br\/portal\/?p=27759#primaryimage"},"thumbnailUrl":"https:\/\/jornalbeirario.com.br\/portal\/wp-content\/uploads\/2015\/01\/food-bike1.jpg","articleSection":["Sabor"],"inLanguage":"pt-BR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/jornalbeirario.com.br\/portal\/?p=27759#respond"]}]},{"@type":"WebPage","@id":"https:\/\/jornalbeirario.com.br\/portal\/?p=27759","url":"https:\/\/jornalbeirario.com.br\/portal\/?p=27759","name":"A moda agora \u00e9 food bike - JORNAL BEIRA RIO","isPartOf":{"@id":"https:\/\/jornalbeirario.com.br\/portal\/#website"},"primaryImageOfPage":{"@id":"https:\/\/jornalbeirario.com.br\/portal\/?p=27759#primaryimage"},"image":{"@id":"https:\/\/jornalbeirario.com.br\/portal\/?p=27759#primaryimage"},"thumbnailUrl":"https:\/\/jornalbeirario.com.br\/portal\/wp-content\/uploads\/2015\/01\/food-bike1.jpg","datePublished":"2015-01-30T10:11:59+00:00","breadcrumb":{"@id":"https:\/\/jornalbeirario.com.br\/portal\/?p=27759#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/jornalbeirario.com.br\/portal\/?p=27759"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/jornalbeirario.com.br\/portal\/?p=27759#primaryimage","url":"https:\/\/jornalbeirario.com.br\/portal\/wp-content\/uploads\/2015\/01\/food-bike1.jpg","contentUrl":"https:\/\/jornalbeirario.com.br\/portal\/wp-content\/uploads\/2015\/01\/food-bike1.jpg","width":"640","height":"480"},{"@type":"BreadcrumbList","@id":"https:\/\/jornalbeirario.com.br\/portal\/?p=27759#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/jornalbeirario.com.br\/portal"},{"@type":"ListItem","position":2,"name":"A moda agora \u00e9 food bike"}]},{"@type":"WebSite","@id":"https:\/\/jornalbeirario.com.br\/portal\/#website","url":"https:\/\/jornalbeirario.com.br\/portal\/","name":"JORNAL BEIRA RIO","description":"","publisher":{"@id":"https:\/\/jornalbeirario.com.br\/portal\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/jornalbeirario.com.br\/portal\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/jornalbeirario.com.br\/portal\/#organization","name":"JORNAL BEIRA RIO","url":"https:\/\/jornalbeirario.com.br\/portal\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/jornalbeirario.com.br\/portal\/#\/schema\/logo\/image\/","url":"https:\/\/jornalbeirario.com.br\/portal\/wp-content\/uploads\/2017\/09\/BEIRA-RIO_logo600.png","contentUrl":"https:\/\/jornalbeirario.com.br\/portal\/wp-content\/uploads\/2017\/09\/BEIRA-RIO_logo600.png","width":650,"height":108,"caption":"JORNAL BEIRA RIO"},"image":{"@id":"https:\/\/jornalbeirario.com.br\/portal\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/jornalbeirario.com.br\/portal\/#\/schema\/person\/c6c423e4c2465d2a9233f6539173e7c1","name":"Jornal BEIRA-RIO","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/jornalbeirario.com.br\/portal\/wp-content\/uploads\/2023\/10\/logojbr1.jpg","url":"https:\/\/jornalbeirario.com.br\/portal\/wp-content\/uploads\/2023\/10\/logojbr1.jpg","contentUrl":"https:\/\/jornalbeirario.com.br\/portal\/wp-content\/uploads\/2023\/10\/logojbr1.jpg","caption":"Jornal BEIRA-RIO"},"url":"https:\/\/jornalbeirario.com.br\/portal\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/jornalbeirario.com.br\/portal\/index.php?rest_route=\/wp\/v2\/posts\/27759","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jornalbeirario.com.br\/portal\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jornalbeirario.com.br\/portal\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jornalbeirario.com.br\/portal\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jornalbeirario.com.br\/portal\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=27759"}],"version-history":[{"count":6,"href":"https:\/\/jornalbeirario.com.br\/portal\/index.php?rest_route=\/wp\/v2\/posts\/27759\/revisions"}],"predecessor-version":[{"id":27800,"href":"https:\/\/jornalbeirario.com.br\/portal\/index.php?rest_route=\/wp\/v2\/posts\/27759\/revisions\/27800"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jornalbeirario.com.br\/portal\/index.php?rest_route=\/wp\/v2\/media\/27797"}],"wp:attachment":[{"href":"https:\/\/jornalbeirario.com.br\/portal\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=27759"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jornalbeirario.com.br\/portal\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=27759"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jornalbeirario.com.br\/portal\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=27759"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}