{"id":27236,"date":"2015-01-09T13:17:47","date_gmt":"2015-01-09T13:17:47","guid":{"rendered":"http:\/\/jornalbeirario.com.br\/portal\/portal\/?p=27236"},"modified":"2015-01-09T13:17:47","modified_gmt":"2015-01-09T13:17:47","slug":"moda-das-paletas-exige-cuidado-nas-vendas","status":"publish","type":"post","link":"https:\/\/jornalbeirario.com.br\/portal\/?p=27236","title":{"rendered":"Moda das paletas exige cuidado nas vendas"},"content":{"rendered":"

\"\"<\/a>Empresas que investiram na fabrica\u00e7\u00e3o e na venda das paletas mexicanas – picol\u00e9s artesanais – nos \u00faltimos dois anos agora apostam na expans\u00e3o com a abertura de franquias. Desde 2013, ao menos tr\u00eas redes adotaram o modelo: El Paletero, Los Paleteros e Palecol\u00e9. Juntas, as empresas somam 49 unidades franqueadas no pa\u00eds. O ramo exige investimento inicial entre R$ 90 mil e R$ 395 mil e disposi\u00e7\u00e3o para enfrentar o risco de que o produto seja apenas uma moda passageira, apontam consultores.<\/p>\n

A primeira loja da Los Paleteros nasceu em Balne\u00e1rio Cambori\u00fa\/SC, em 2012. Os engenheiros Gean Chu, 25, e Gilberto Verona, 25, viram uma oportunidade no ramo de sorvetes artesanais e investiram em paletas mexicanas, picol\u00e9s feitos com ingredientes naturais e maiores que os tradicionais.<\/p>\n

A aposta deu certo e, em 2013, a empresa passou a oferecer franquias. Hoje s\u00e3o 45 unidades em 7 Estados, 43 delas abertas este ano. Segundo Chu, as lojas vendem uma m\u00e9dia de 20 mil sorvetes por m\u00eas, divididos em 25 sabores e vendidos a pre\u00e7os que variam entre R$ 6 e R$ 8. O mais procurado \u00e9 o de morango com recheio de leite condensado.<\/p>\n

Foto: Divulga\u00e7\u00e3o<\/em><\/p>\n

Leia mais sobre a paleta mexicana, a sensa\u00e7\u00e3o deste ver\u00e3o, no jornal BEIRA-RIO<\/strong>.<\/em><\/p>\n

\n","protected":false},"excerpt":{"rendered":"

Empresas que investiram na fabrica\u00e7\u00e3o e na venda das paletas mexicanas – picol\u00e9s artesanais – nos \u00faltimos dois anos agora apostam na expans\u00e3o com<\/p>\n","protected":false},"author":1,"featured_media":27283,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":"","footnotes":""},"categories":[15],"tags":[],"class_list":["post-27236","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sabor","pmpro-has-access"],"yoast_head":"\nModa das paletas exige cuidado nas vendas - JORNAL BEIRA RIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jornalbeirario.com.br\/portal\/?p=27236\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Moda das paletas exige cuidado nas vendas - 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