{"id":23474,"date":"2014-08-08T10:22:58","date_gmt":"2014-08-08T10:22:58","guid":{"rendered":"http:\/\/jornalbeirario.com.br\/portal\/portal\/?p=23474"},"modified":"2014-08-08T10:22:58","modified_gmt":"2014-08-08T10:22:58","slug":"vale-tudo-contra-o-desperdicio","status":"publish","type":"post","link":"https:\/\/jornalbeirario.com.br\/portal\/?p=23474","title":{"rendered":"Vale tudo contra o desperd\u00edcio"},"content":{"rendered":"<p style=\"text-align: justify;\"><a href=\"https:\/\/jornalbeirario.com.br\/portal\/wp-content\/uploads\/2014\/08\/comercial2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-23505\" title=\"comercial2\" src=\"https:\/\/jornalbeirario.com.br\/portal\/wp-content\/uploads\/2014\/08\/comercial2-214x300.jpg\" alt=\"\" width=\"214\" height=\"300\" srcset=\"https:\/\/jornalbeirario.com.br\/portal\/wp-content\/uploads\/2014\/08\/comercial2-214x300.jpg 214w, https:\/\/jornalbeirario.com.br\/portal\/wp-content\/uploads\/2014\/08\/comercial2.jpg 300w\" sizes=\"auto, (max-width: 214px) 100vw, 214px\" \/><\/a>Nos quatro cantos do mundo, redes de supermercados e ONGs t\u00eam se esfor\u00e7ado para dar uma finalidade aos alimentos que normalmente seriam desperdi\u00e7ados, desde o aproveitamento de frutas e legumes &#8220;feios&#8221; at\u00e9 o uso do que est\u00e1 vencido como fonte de energia. Por isso, esta semana, o jornal <strong>BEIRA-RIO<\/strong> aproveita para mostrar duas hist\u00f3rias que podem servir de exemplo a produtores, fornecedores e redes de supermercados. No Reino Unido, uma rede de supermercados resolveu dois problemas de uma vez s\u00f3: deu um fim para os restos de produtos vencidos do estoque e reduziu sua conta de luz ao criar um sistema que cria energia el\u00e9trica a partir de alimentos estragados.<\/p>\n<p style=\"text-align: justify;\">A estrat\u00e9gia da rede Sainbury&#8217;s tem sido testada em uma loja no sul do pa\u00eds, que instalou um sistema que produz biog\u00e1s com os produtos que o supermercado iria jogar fora por estarem estragados ou vencidos. A ideia \u00e9 que a loja seja capaz de produzir toda a energia el\u00e9trica que gasta &#8211; e assim, deixar de pagar pelo fornecimento de eletricidade.<\/p>\n<p style=\"text-align: justify;\">O grupo, que tem 1.016 lojas em todo o Reino Unido, j\u00e1 tinha tomado outras atitudes para reduzir os gastos e evitar perdas nos estoques. Produtos que n\u00e3o s\u00e3o comprados at\u00e9 o fim do dia costumam ser doados para ONGs que distribuem alimentos para os necessitados. Tudo o que n\u00e3o pode mais ser consumido por humanos \u00e9 destinado para a produ\u00e7\u00e3o de energia.<\/p>\n<p style=\"text-align: justify;\">Medidas para evitar o desperd\u00edcio em supermercados t\u00eam sido uma preocupa\u00e7\u00e3o de algumas empresas nos \u00faltimos anos. Na Fran\u00e7a, por exemplo, uma campanha que dava descontos para quem levasse vegetais &#8220;feios&#8221; para casa gerou um aumento de vendas dos produtos antes descartados pelos consumidores (foto). Uma rede de supermercados criou uma campanha diferente para combater o desperd\u00edcio: promover a venda legumes e frutas considerados &#8220;feios&#8221; com desconto de at\u00e9 30%.<\/p>\n<p style=\"text-align: justify;\"><em>Leia a mat\u00e9ria na \u00edntegra no jornal <strong>BEIRA-RIO<\/strong>. Assine j\u00e1!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nos quatro cantos do mundo, redes de supermercados e ONGs t\u00eam se esfor\u00e7ado para dar uma finalidade aos alimentos que normalmente seriam desperdi\u00e7ados, desde<\/p>\n","protected":false},"author":1,"featured_media":23504,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":"","footnotes":""},"categories":[15],"tags":[],"class_list":["post-23474","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sabor","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vale tudo contra o desperd\u00edcio - JORNAL BEIRA RIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jornalbeirario.com.br\/portal\/?p=23474\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vale tudo contra o desperd\u00edcio - JORNAL BEIRA RIO\" \/>\n<meta property=\"og:description\" content=\"Nos quatro cantos do mundo, redes de supermercados e ONGs t\u00eam se esfor\u00e7ado para dar uma finalidade aos alimentos que normalmente seriam desperdi\u00e7ados, desde\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jornalbeirario.com.br\/portal\/?p=23474\" \/>\n<meta property=\"og:site_name\" content=\"JORNAL BEIRA RIO\" \/>\n<meta property=\"article:published_time\" content=\"2014-08-08T10:22:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/jornalbeirario.com.br\/portal\/wp-content\/uploads\/2014\/08\/comercial1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"480\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jornal BEIRA-RIO\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jornal BEIRA-RIO\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jornalbeirario.com.br\\\/portal\\\/?p=23474#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jornalbeirario.com.br\\\/portal\\\/?p=23474\"},\"author\":{\"name\":\"Jornal BEIRA-RIO\",\"@id\":\"https:\\\/\\\/jornalbeirario.com.br\\\/portal\\\/#\\\/schema\\\/person\\\/c6c423e4c2465d2a9233f6539173e7c1\"},\"headline\":\"Vale tudo contra o desperd\u00edcio\",\"datePublished\":\"2014-08-08T10:22:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jornalbeirario.com.br\\\/portal\\\/?p=23474\"},\"wordCount\":336,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/jornalbeirario.com.br\\\/portal\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/jornalbeirario.com.br\\\/portal\\\/?p=23474#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/jornalbeirario.com.br\\\/portal\\\/wp-content\\\/uploads\\\/2014\\\/08\\\/comercial1.jpg\",\"articleSection\":[\"Sabor\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/jornalbeirario.com.br\\\/portal\\\/?p=23474#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jornalbeirario.com.br\\\/portal\\\/?p=23474\",\"url\":\"https:\\\/\\\/jornalbeirario.com.br\\\/portal\\\/?p=23474\",\"name\":\"Vale tudo contra o desperd\u00edcio - JORNAL BEIRA RIO\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jornalbeirario.com.br\\\/portal\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/jornalbeirario.com.br\\\/portal\\\/?p=23474#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/jornalbeirario.com.br\\\/portal\\\/?p=23474#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/jornalbeirario.com.br\\\/portal\\\/wp-content\\\/uploads\\\/2014\\\/08\\\/comercial1.jpg\",\"datePublished\":\"2014-08-08T10:22:58+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/jornalbeirario.com.br\\\/portal\\\/?p=23474#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/jornalbeirario.com.br\\\/portal\\\/?p=23474\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/jornalbeirario.com.br\\\/portal\\\/?p=23474#primaryimage\",\"url\":\"https:\\\/\\\/jornalbeirario.com.br\\\/portal\\\/wp-content\\\/uploads\\\/2014\\\/08\\\/comercial1.jpg\",\"contentUrl\":\"https:\\\/\\\/jornalbeirario.com.br\\\/portal\\\/wp-content\\\/uploads\\\/2014\\\/08\\\/comercial1.jpg\",\"width\":\"640\",\"height\":\"480\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/jornalbeirario.com.br\\\/portal\\\/?p=23474#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/jornalbeirario.com.br\\\/portal\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Vale tudo contra o desperd\u00edcio\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/jornalbeirario.com.br\\\/portal\\\/#website\",\"url\":\"https:\\\/\\\/jornalbeirario.com.br\\\/portal\\\/\",\"name\":\"JORNAL BEIRA RIO\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/jornalbeirario.com.br\\\/portal\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/jornalbeirario.com.br\\\/portal\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/jornalbeirario.com.br\\\/portal\\\/#organization\",\"name\":\"JORNAL BEIRA RIO\",\"url\":\"https:\\\/\\\/jornalbeirario.com.br\\\/portal\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/jornalbeirario.com.br\\\/portal\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/jornalbeirario.com.br\\\/portal\\\/wp-content\\\/uploads\\\/2017\\\/09\\\/BEIRA-RIO_logo600.png\",\"contentUrl\":\"https:\\\/\\\/jornalbeirario.com.br\\\/portal\\\/wp-content\\\/uploads\\\/2017\\\/09\\\/BEIRA-RIO_logo600.png\",\"width\":650,\"height\":108,\"caption\":\"JORNAL BEIRA RIO\"},\"image\":{\"@id\":\"https:\\\/\\\/jornalbeirario.com.br\\\/portal\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/jornalbeirario.com.br\\\/portal\\\/#\\\/schema\\\/person\\\/c6c423e4c2465d2a9233f6539173e7c1\",\"name\":\"Jornal BEIRA-RIO\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/jornalbeirario.com.br\\\/portal\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/logojbr1.jpg\",\"url\":\"https:\\\/\\\/jornalbeirario.com.br\\\/portal\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/logojbr1.jpg\",\"contentUrl\":\"https:\\\/\\\/jornalbeirario.com.br\\\/portal\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/logojbr1.jpg\",\"caption\":\"Jornal BEIRA-RIO\"},\"url\":\"https:\\\/\\\/jornalbeirario.com.br\\\/portal\\\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Vale tudo contra o desperd\u00edcio - JORNAL BEIRA RIO","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/jornalbeirario.com.br\/portal\/?p=23474","og_locale":"pt_BR","og_type":"article","og_title":"Vale tudo contra o desperd\u00edcio - JORNAL BEIRA RIO","og_description":"Nos quatro cantos do mundo, redes de supermercados e ONGs t\u00eam se esfor\u00e7ado para dar uma finalidade aos alimentos que normalmente seriam desperdi\u00e7ados, desde","og_url":"https:\/\/jornalbeirario.com.br\/portal\/?p=23474","og_site_name":"JORNAL BEIRA RIO","article_published_time":"2014-08-08T10:22:58+00:00","og_image":[{"width":640,"height":480,"url":"https:\/\/jornalbeirario.com.br\/portal\/wp-content\/uploads\/2014\/08\/comercial1.jpg","type":"image\/jpeg"}],"author":"Jornal BEIRA-RIO","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Jornal BEIRA-RIO","Est. tempo de leitura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/jornalbeirario.com.br\/portal\/?p=23474#article","isPartOf":{"@id":"https:\/\/jornalbeirario.com.br\/portal\/?p=23474"},"author":{"name":"Jornal BEIRA-RIO","@id":"https:\/\/jornalbeirario.com.br\/portal\/#\/schema\/person\/c6c423e4c2465d2a9233f6539173e7c1"},"headline":"Vale tudo contra o desperd\u00edcio","datePublished":"2014-08-08T10:22:58+00:00","mainEntityOfPage":{"@id":"https:\/\/jornalbeirario.com.br\/portal\/?p=23474"},"wordCount":336,"commentCount":0,"publisher":{"@id":"https:\/\/jornalbeirario.com.br\/portal\/#organization"},"image":{"@id":"https:\/\/jornalbeirario.com.br\/portal\/?p=23474#primaryimage"},"thumbnailUrl":"https:\/\/jornalbeirario.com.br\/portal\/wp-content\/uploads\/2014\/08\/comercial1.jpg","articleSection":["Sabor"],"inLanguage":"pt-BR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/jornalbeirario.com.br\/portal\/?p=23474#respond"]}]},{"@type":"WebPage","@id":"https:\/\/jornalbeirario.com.br\/portal\/?p=23474","url":"https:\/\/jornalbeirario.com.br\/portal\/?p=23474","name":"Vale tudo contra o desperd\u00edcio - JORNAL BEIRA RIO","isPartOf":{"@id":"https:\/\/jornalbeirario.com.br\/portal\/#website"},"primaryImageOfPage":{"@id":"https:\/\/jornalbeirario.com.br\/portal\/?p=23474#primaryimage"},"image":{"@id":"https:\/\/jornalbeirario.com.br\/portal\/?p=23474#primaryimage"},"thumbnailUrl":"https:\/\/jornalbeirario.com.br\/portal\/wp-content\/uploads\/2014\/08\/comercial1.jpg","datePublished":"2014-08-08T10:22:58+00:00","breadcrumb":{"@id":"https:\/\/jornalbeirario.com.br\/portal\/?p=23474#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/jornalbeirario.com.br\/portal\/?p=23474"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/jornalbeirario.com.br\/portal\/?p=23474#primaryimage","url":"https:\/\/jornalbeirario.com.br\/portal\/wp-content\/uploads\/2014\/08\/comercial1.jpg","contentUrl":"https:\/\/jornalbeirario.com.br\/portal\/wp-content\/uploads\/2014\/08\/comercial1.jpg","width":"640","height":"480"},{"@type":"BreadcrumbList","@id":"https:\/\/jornalbeirario.com.br\/portal\/?p=23474#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/jornalbeirario.com.br\/portal"},{"@type":"ListItem","position":2,"name":"Vale tudo contra o desperd\u00edcio"}]},{"@type":"WebSite","@id":"https:\/\/jornalbeirario.com.br\/portal\/#website","url":"https:\/\/jornalbeirario.com.br\/portal\/","name":"JORNAL BEIRA RIO","description":"","publisher":{"@id":"https:\/\/jornalbeirario.com.br\/portal\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/jornalbeirario.com.br\/portal\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/jornalbeirario.com.br\/portal\/#organization","name":"JORNAL BEIRA RIO","url":"https:\/\/jornalbeirario.com.br\/portal\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/jornalbeirario.com.br\/portal\/#\/schema\/logo\/image\/","url":"https:\/\/jornalbeirario.com.br\/portal\/wp-content\/uploads\/2017\/09\/BEIRA-RIO_logo600.png","contentUrl":"https:\/\/jornalbeirario.com.br\/portal\/wp-content\/uploads\/2017\/09\/BEIRA-RIO_logo600.png","width":650,"height":108,"caption":"JORNAL BEIRA RIO"},"image":{"@id":"https:\/\/jornalbeirario.com.br\/portal\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/jornalbeirario.com.br\/portal\/#\/schema\/person\/c6c423e4c2465d2a9233f6539173e7c1","name":"Jornal BEIRA-RIO","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/jornalbeirario.com.br\/portal\/wp-content\/uploads\/2023\/10\/logojbr1.jpg","url":"https:\/\/jornalbeirario.com.br\/portal\/wp-content\/uploads\/2023\/10\/logojbr1.jpg","contentUrl":"https:\/\/jornalbeirario.com.br\/portal\/wp-content\/uploads\/2023\/10\/logojbr1.jpg","caption":"Jornal BEIRA-RIO"},"url":"https:\/\/jornalbeirario.com.br\/portal\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/jornalbeirario.com.br\/portal\/index.php?rest_route=\/wp\/v2\/posts\/23474","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jornalbeirario.com.br\/portal\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jornalbeirario.com.br\/portal\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jornalbeirario.com.br\/portal\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jornalbeirario.com.br\/portal\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=23474"}],"version-history":[{"count":4,"href":"https:\/\/jornalbeirario.com.br\/portal\/index.php?rest_route=\/wp\/v2\/posts\/23474\/revisions"}],"predecessor-version":[{"id":23530,"href":"https:\/\/jornalbeirario.com.br\/portal\/index.php?rest_route=\/wp\/v2\/posts\/23474\/revisions\/23530"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jornalbeirario.com.br\/portal\/index.php?rest_route=\/wp\/v2\/media\/23504"}],"wp:attachment":[{"href":"https:\/\/jornalbeirario.com.br\/portal\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=23474"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jornalbeirario.com.br\/portal\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=23474"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jornalbeirario.com.br\/portal\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=23474"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}