{"id":17125,"date":"2013-11-29T11:21:41","date_gmt":"2013-11-29T11:21:41","guid":{"rendered":"http:\/\/jornalbeirario.com.br\/portal\/portal\/?p=17125"},"modified":"2013-11-29T11:21:41","modified_gmt":"2013-11-29T11:21:41","slug":"pesquisa-revela-relacao-do-comercio-de-resende-com-as-novas-tecnologias","status":"publish","type":"post","link":"https:\/\/jornalbeirario.com.br\/portal\/?p=17125","title":{"rendered":"Pesquisa revela rela\u00e7\u00e3o do com\u00e9rcio de Resende com as novas tecnologias"},"content":{"rendered":"

\"\"<\/a>O com\u00e9rcio de Resende tem utilizado o ambiente digital como ferramenta para auxiliar na divulga\u00e7\u00e3o e promo\u00e7\u00e3o do seu neg\u00f3cio? Esse foi o tema de uma pesquisa acad\u00eamica, feita em estabelecimentos legalizados de Resende, realizada pela turma do 2\u00ba ano de Comunica\u00e7\u00e3o Social das Faculdades Dom Bosco, e que foi apresentada no audit\u00f3rio da Aciar, no dia 22. A pesquisa foi realizada nos meses de outubro e novembro nos principais p\u00f3los comerciais da cidade: Campos El\u00edseos, Centro, Para\u00edso, Manejo e Grande Alegria. Os question\u00e1rios foram aplicados em estabelecimentos de todos os n\u00edveis, pequeno, m\u00e9dio e grande porte.
\nO resultado da pesquisa apontou um alto \u00edndice de participa\u00e7\u00e3o das empresas na m\u00eddia digital (60%), por\u00e9m \u00e9 bom salientar que a pesquisa mostra que nem todos estabelecimentos fazem uso di\u00e1rio da ferramenta, al\u00e9m disso, a pesquisa identificou a necessidade de um maior investimento na qualifica\u00e7\u00e3o de alguns gestores comerciais na \u00e1rea de inform\u00e1tica; muitos donos de lojas afirmam usam o meio para divulga\u00e7\u00e3o por falta de conhecimento adequado das ferramentas b\u00e1sica do computador, mas isso tamb\u00e9m \u00e9 reflexo do baixo investimento das empresas na capacita\u00e7\u00e3o de funcion\u00e1rios; apenas 9% disseram que investem em treinamento profissional.<\/p>\n

Confira a mat\u00e9ria na \u00edntegra no jornal BEIRA-RIO. Nas bancas!<\/p>\n","protected":false},"excerpt":{"rendered":"

O com\u00e9rcio de Resende tem utilizado o ambiente digital como ferramenta para auxiliar na divulga\u00e7\u00e3o e promo\u00e7\u00e3o do seu neg\u00f3cio? Esse foi o tema<\/p>\n","protected":false},"author":1,"featured_media":17126,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[1],"tags":[],"class_list":["post-17125","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cidade","pmpro-has-access"],"yoast_head":"\nPesquisa revela rela\u00e7\u00e3o do com\u00e9rcio de Resende com as novas tecnologias - JORNAL BEIRA RIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jornalbeirario.com.br\/portal\/?p=17125\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pesquisa revela rela\u00e7\u00e3o do com\u00e9rcio de Resende com as novas tecnologias - JORNAL BEIRA RIO\" \/>\n<meta property=\"og:description\" content=\"O com\u00e9rcio de Resende tem utilizado o ambiente digital como ferramenta para auxiliar na divulga\u00e7\u00e3o e promo\u00e7\u00e3o do seu neg\u00f3cio? 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