{"id":17117,"date":"2013-11-29T11:15:52","date_gmt":"2013-11-29T11:15:52","guid":{"rendered":"http:\/\/jornalbeirario.com.br\/portal\/portal\/?p=17117"},"modified":"2013-11-29T11:15:52","modified_gmt":"2013-11-29T11:15:52","slug":"mulheres-cervejeiras-conquistam-mercado","status":"publish","type":"post","link":"https:\/\/jornalbeirario.com.br\/portal\/?p=17117","title":{"rendered":"Mulheres cervejeiras conquistam mercado"},"content":{"rendered":"

\"\"<\/a>Homens e mulheres t\u00eam uma s\u00e9rie de diferen\u00e7as f\u00edsicas entre si, mas o aparelho sensorial \u00e9 semelhante. Mesmo assim cervejarias destacam produtos mais frutados ou doces, que prometem agradar mais o paladar feminino. Essa separa\u00e7\u00e3o, baseada em um perfil de consumo distinto entre os sexos, divide opini\u00f5es das cervejeiras de carteirinha.
\nSegundo Kathia Zanatta, sommelier e mestre-cervejeira, h\u00e1 diferen\u00e7as sociais que mudam a aceita\u00e7\u00e3o das cervejas entre homens e mulheres. “Elas geralmente se exp\u00f5em menos ao amargo, come\u00e7am a beber com drinks ou batidas, e o homem acostuma mais com o sabor porque consome bebidas amargas mais cedo”, acredita. Cervejas fora do comum foram as que cativaram Vivian Balsinelli, que dizia n\u00e3o gostar da bebida tr\u00eas anos atr\u00e1s, at\u00e9 que experimentou um r\u00f3tulo de cerveja escura com chocolate na receita. Hoje ela \u00e9 sommelier formada e dona de um emp\u00f3rio que vende r\u00f3tulos importados. “As mulheres ainda s\u00e3o diferentes dos homens. Na loja elas preferem as cervejas mais \u00e1cidas ou frutadas. Hoje eu gosto das amargas, mas aprendi bebendo”, conta.<\/p>\n

Confira a mat\u00e9ria na \u00edntegra no jornal BEIRA-RIO. Nas bancas!<\/p>\n","protected":false},"excerpt":{"rendered":"

Homens e mulheres t\u00eam uma s\u00e9rie de diferen\u00e7as f\u00edsicas entre si, mas o aparelho sensorial \u00e9 semelhante. Mesmo assim cervejarias destacam produtos mais frutados<\/p>\n","protected":false},"author":1,"featured_media":17118,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":"","footnotes":""},"categories":[15],"tags":[],"class_list":["post-17117","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sabor","pmpro-has-access"],"yoast_head":"\nMulheres cervejeiras conquistam mercado - JORNAL BEIRA RIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jornalbeirario.com.br\/portal\/?p=17117\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mulheres cervejeiras conquistam mercado - JORNAL BEIRA RIO\" \/>\n<meta property=\"og:description\" content=\"Homens e mulheres t\u00eam uma s\u00e9rie de diferen\u00e7as f\u00edsicas entre si, mas o aparelho sensorial \u00e9 semelhante. 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